Gmail’s Permanent Failure, by Adam Rifkin

I really like this TechCrunch article. Here are some reasons:

1. It is not overlong but it manages to touch all the needed bases of Rifkin’s subject. All writing should be EXACTLY the length to cover the subject properly. That’s a truism, and you can take it home with you.
2. His ad hoc subject matter carries relevance not just to him, but to all of us Gmail users. This is not an essay written in the desperation of providing content, but to understand and expound upon a specific situation.
3. Rifkin takes a local, personal experience, and expands its relevance to a greater audience.

The thrust of the essay hits home because Rifkin nails a sore weakness in the Google. The giant lacks feel for the user’s experience.

Google is curiously lunkheaded in terms of  communication. It would seem that the effort of empathy has not been proclaimed positively at the company. Instead, the user must measure up to the well-schooled creators of the company’s myriad products and services. Google’s aristo glow is a fake if they can’t talk normal to regular folk.

Seriously!

Google’s collegium of high gear prototypes loses the Get It test. And their funneling answering machine to stroke your issue presents a hopeless future. Service is merely advice.

Google doesn’t care because caring is not part of the program. The program turns to proliferation of product while scanting on service. Google is too busy to respond adequately. Instead, Google relies on failsafe technology. The people part is abandoned. Hi, my name is Why Bother.