Repetition lies at the bottom of Search Engine Optimization. By frequently using certain words relevant to your website, you can convince search engines of the relevancy of your website to others. Makes sense. As Gertrude Stein wrote, "There is no such thing as repetition. Only insistence."
The result of such insistence may not prove entirely positive, however. That chiming in your ear might be the same words written over and over.
Does SEO batter the reader? I begin to think so. The possibility of engagement with such tailored and straitened writing seems unlikely.
I do not advocate writing with a thesaurus always in hand. That makes for an unnatural reading experience. But limiting your vocabulary within the strictures of Optimization only limits your communication.
I have the happy faith that search engines will continue finding ways to combat the optimization. Their livelihood depends on providing search results useful to those searching. Websites that sound like other websites, that provide the depth of content farms, will not retain interest for those seriously searching for results.
Good writing will. Good writing that provides original outlook, trustworthy information, and clarity of expression, satisfies people more than the limited vocabulary of SEO keywords.
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